Wednesday, September 29, 2010
Brilliant Marketing from Albert Whitman & Co.
From one of my favorite bogs, A Year of Reading, Mary Lee Hahn tells us about a SillyBandz-like marketing tool from Albert Whitman & Co.--"Book Bands" with shapes from some popular kids' books. Anything we can do to help kids connect with books gets a giant thumbs up from me!
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